I was invited by the Behavioural Insights Team (BIT) to speak about cultural behavioral science and its applications in public policy. I explain how, by using cultural evolution as a theory of human behavior can help some of the challenges in behavioral science in terms of long term change and contextual factors that affect whether an intervention will work. This figure from a key paper presents the history of behavioral science that has led to cultural evolutionary behavioral science as an obvious next step.

The most relevant papers are:

1. Muthukrishna, M. (2019). Cultural Evolutionary Public Policy. Nature Human Behaviour, 4, 12-13. [Download] [Publisher]
2. Schimmelpfennig, R. & Muthukrishna, M.  (2023). Cultural Evolutionary Behavioural Science in Public Policy. Behavioural Public Policy. [Publisher] [Download] [Twitter] [LinkedIn]